Creating a Family-Friendly Hospitality Venue: Tips and Ideas
If your target customer base includes families and parents with kids, there's a golden opportunity to enhance your revenue stream and draw more of these valued guests. In this blog, I’ll delve into some of the key ways you can make your hospitality venue more appealing and attractive to families.
1. Designing for Families
Your venue's design can significantly impact how families perceive your outlet and the experience they have. You could consider dedicating an area specifically for children's entertainment: a zone that can provide parents a chance to unwind over a drink or meal while their kids enjoy some playful activities. Outdoor spaces can be turned into family-friendly zones with games, activities, and even playground areas if space allows.
When it comes to your venue's interior layout, you could carve out a family-friendly seating zone, which offers some level of separation from other customers who might be visiting for a different kind of experience or occasion. Within this zone you should opt for comfortable seating suitable for kids, such as tables, booths, and banquettes rather than for example high tables and stools.
2. Engaging Entertainment
Entertainment can play a pivotal role in attracting families. Incorporate options like coloring materials, drawing supplies, and activities or games to keep children engaged. These simple additions allow parents to enjoy their dining experience while their children remain entertained. By offering ways to keep kids happy, you're indirectly giving parents the chance to relax and unwind.
3. Diverse Menu Offerings
Your menu can be a game-changer. While traditional kid-friendly dishes like fish and chips or nuggets and fries have their place, don't shy away from introducing more adventurous and health-conscious options. Platters or bento boxes with an assortment of foods can entice both kids and parents who seek novel dining experiences. Also, by offering smaller portions of your existing adult dishes, you can cater to families without having to add additional items to your menu and needing a bigger inventory.
4. Strategic Marketing
Effectively marketing your family-friendly amenities is crucial. Ensure your website showcases a dedicated kids' menu, signaling to parents that your establishment is well-equipped to accommodate children. Emphasize the unique and diverse food offerings for kids, showcasing your commitment to providing a memorable experience for both parents and children and if you do have additional offerings such as a play area for kids, make sure this is reflected in your online presence and marketing.
5. Making Kids Feel Special
Prioritizing children as customers can work wonders for your venue's reputation. Incorporating unique and fun experiences for kids that will delight them and will add to an all round positive family experience. Ideas could include interactive dessert creations like build-your-own ice cream sundaes or design your own pizza. Allowing children to participate in crafting their treats adds a sense of excitement and novelty to their dining experience, leaving lasting memories.
Conclusion
Creating a family-friendly hospitality venue involves thoughtful planning and attention to detail. By investing in kid-focused amenities, diversifying your menu, and marketing strategically, you can create an environment where families feel welcome and cherished. By prioritizing children's happiness, you're also giving parents the chance to enjoy their time, fostering repeat visits and positive word-of-mouth referrals.
If you're interested in exploring these concepts further or want to share your own successful strategies, feel free to reach out.